American Eagle Outfitters
Gone are the days when major fashion brands dictated the details of an entire outfit. AEO knows that the young men and women who walk into their stores never buy whole outfits off the rack—instead they mix and match pieces they love, creating their signature style every day through curation of both their garments and those from other brands.
Through the AEO 2014 CSR, American Eagle Outfitters re-defined the landscape of corporate social responsibility, recognizing that a corporation’s impact in the world is made vastly more powerful through the combination of their own efforts and the massive groundswell that happens when their consumers call for the better world they want to see. With this report, AEO offered their heroes an array of tools and materials to fashion their vision of a better world. They encouraged this exploratory and creative self-expression in every channel of their communications.